Advertise on Sky 1

Sky 1 was a well-recognised and popular TV Channel in the UK and was one of the major subscription-only TV channels. Viewers would receive Sky 1 when they subscribe to the basic channel packs from Sky (BSKYB) , Virgin Media (Cable TV) and TalkTalk TV. Sky 1 is one of the earliest TV Channels from the multi-channel satellite / cable TV period. The channel started broadcasting in 1982 and is BSKYB’s primary TV Channel. Sky 1’s closure was announced on 27th July 2021, and that a new channel, Sky Showcase replaced it’s position on the Electronic Programme Guide (EPG), with Sky Max also launching. Sky One’s comedy content moved to Sky Comedy.

In summary, Sky One ran a mix of American entertainment dramas and reality television shows, with the occasional one-off specially commissioned TV Series. Much of the content is imported from the USA.

The channel runs it’s main TV programming in the evening, which is targeted towards family households with children. Daytime viewership is predominantly young adult female. Target demographic is ‘ABC1 Adults’, although there is a strong ‘Housewives with kids’ daytime audience.