Advertise on ITV 2

In 1998 ITV 2 launched. Aimed squarely at a young adult female audience. The channel has evolved significantly since launch and is commonly recognised as a central part of any of the bigger multi-channel campaigns. With the switchoff of analogue Television, ITV 2 progressively saw an increase in its viewership as the wider public became used to the idea of now always having more that 5 TV channels.

Judge Judy is a force not to be reckoned with. Repeats of the American court-room reality show continue to attract impressive viewing figures. The show inspired the British take – “Judge Rinder”. ITV 2 switches to a ‘bonus features’ TV station for ITV 1’s peak programming, notably with shows such as Britain’s Got More Talent and The Extra Factor.

Young Adult Female. You can buy Women 16-34 and Housewives with Kids as the channels main audience demographic. Of course, the channel is published to attract ABC1 Socio-Economic Groups, but in reality it also delivers well on all lower groups due to the less-challenging nature of its entertainment content.