TV Advertising by Concept TV

Advertise on Sky 1

For more information, call 0203 002 92 42

Advertise on Sky 1

Sky 1 was a well-recognised and popular TV Channel in the UK and was one of the major subscription-only TV channels. Viewers would receive Sky 1 when they subscribe to the basic channel packs from Sky (BSKYB) , Virgin Media (Cable TV) and TalkTalk TV. Sky 1 is one of the earliest TV Channels from the multi-channel satellite / cable TV period. The channel started broadcasting in 1982 and is BSKYB’s primary TV Channel. Sky 1’s closure was announced on 27th July 2021, and that a new channel, Sky Showcase replaced it’s position on the Electronic Programme Guide (EPG), with Sky Max also launching. Sky One’s comedy content moved to Sky Comedy.

About Sky 1 TV Programming

In summary, Sky One ran a mix of American entertainment dramas and reality television shows, with the occasional one-off specially commissioned TV Series. Much of the content is imported from the USA.

Information about Sky 1's viewing audience

The channel runs it’s main TV programming in the evening, which is targeted towards family households with children. Daytime viewership is predominantly young adult female. Target demographic is ‘ABC1 Adults’, although there is a strong ‘Housewives with kids’ daytime audience.

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    How much does it cost to Advertise on Sky 1?

    Sky 1’s TV Advertising space was sold on a cost-per-thousand (CPT) rate. For more information about how TV Advertising space is sold, click here. The figures below are estimates based on previous viewership and average prices.

    For accurate TV advertising costs, call us now on 0203 002 92 42 or use the contact form at the top of this page.

    Low cost tv advertising on Sky One

    TV Channel Numbers

    • Freeview :
    • Sky : 106, 130 (+1)
    • Virgin : 110

    Estimated Costs

    • Daytime : £120 - £400
    • Peak : £500 - £1,800

    Example TV Programming

    Quarterly Audience Reach