What does CAIT Analytics do beyond basic TV attribution?

CAIT attributes responses to specific TV ad placements and then layers AI-driven pattern recognition to reveal why they happened—identifying daypart performance, channel efficacy and contextual drivers that improve ROI.

Can CAIT handle non-TV channels?

Yes. CAIT supports radio, on-demand video/streaming, print/press, digital campaigns, promotions and sales pipeline tracking for a single view of performance.

What data sources can CAIT integrate with?

Website analytics, pixels, tracking scripts, dedicated phone lines, CRM and sales systems, surveys and structured scraping. We also help you build robust data foundations if you're starting from scratch.

How are insights delivered?

Custom dashboards (e.g., PowerBI, live web dashboards), automated AI interpretation reports, anomaly alerts and on-screen graphics for TV/live events.

CAIT Analytics - AI-Driven TV Advertising Attribution & Response Pattern Recognition

Why TV attribution matters

In today's fragmented media landscape, knowing whether your TV advertising spend is delivering results is crucial. Traditional attribution simply matches responses to broadcast schedules. CAIT goes further:

Connects responses to specific ad placements
Identifies time-of-day and channel performance
Detects AI-driven response patterns hidden in the data
Builds a full picture from ad to sale for true ROI

With CAIT, you'll know exactly which adverts drive engagement, sales, and long-term return.

AI-Powered Response Pattern Recognition

Know what happened—and why

Basic attribution tells you what happened. Our AI tells you why. CAIT overlays contextual insights such as:

Human behaviour (purchase intent, lifestyle habits)
Regional and demographic variations
Cultural and political context
Environmental and economic conditions

By combining traditional TV attribution with contextual layering, CAIT uncovers opportunities that would otherwise remain hidden—ensuring every advertising pound works harder.

Multi-channel attribution

TV, radio, streaming, print & digital

TV (broadcast, on-demand, addressable)
Radio
Streaming and premium AVOD
Print, press & digital
Engagement tracking (competitions, offers)
Sales pipeline monitoring (leads → conversions → logistics)

One source of truth—across your full media mix.

Data gathering made simple

No data? We help you build it

Website scraping (one-off or automated)
Surveys & feedback collection
Response tracking (dedicated phone numbers, pixels, scripts)
CRM & sales system integrations

Whether you have small datasets or enterprise-level big data, CAIT makes it accessible and actionable.

Advanced reporting & live dashboards

Insights you can act on

Custom dashboards (PowerBI, live web dashboards)
Automated AI interpretation reports
Abnormal behaviour alerts (spikes, anomalies)
Graphics rendering for TV, live streams and events

See ROI in real time—course-correct in real time.

Why brands choose CAIT

✅ TV-specific attribution expertise
✅ AI-powered response pattern recognition
✅ Proven track record optimising TV ad performance
✅ Scalable for SMEs and enterprise brands
✅ Ethical, secure data acquisition

Ready to optimise TV ROI?

Start your CAIT demo

Turn TV advertising data into knowledge—and your knowledge into better performance.

Call 0203 002 92 42 Request a CAIT demo

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“I have to say, it's absolutely brilliant. It's extremely professional, very well done, and exactly what we were hoping for.”

- Mobility Solutions Direct - Director

AI-Driven TV Advertising Attribution & Response Pattern Recognition

Why TV attribution matters

Know what happened—and why

TV, radio, streaming, print & digital

No data? We help you build it

Insights you can act on

Start your CAIT demo

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