What makes Concept TV's media buying impartial?

We never agree annual spend commitments or stock deals with broadcasters. That prevents bias and ensures we only recommend airtime that serves your goals, not ours.

How do you get lower TV advertising rates?

By bringing new advertisers to broadcasters and leveraging late-deal opportunities. You benefit from discounted rates and lower CPTs while we optimise placement and frequency.

Do you manage the whole TV campaign?

Yes. We plan, negotiate and book airtime, scrutinise schedules, track performance and ROI, and continuously optimise your spend across linear and on-demand platforms.

Which platforms and channels do you buy?

All major UK commercial broadcasters: ITV (national/regional), Channel 4 portfolio, Sky Media (incl. Sky AdSmart), UKTV, Discovery, Eurosport and on-demand platforms like ITVX, All 4 and premium AVOD.

TV Media Buying Services - Transparent, Impartial & Cost-Effective

Why choose Concept TV Media Buying?

As a fully accredited, British-owned media agency, we buy millions of pounds' worth of TV advertising airtime every year - for SMEs and some of the UK's biggest brands. Our media buyers negotiate directly with all UK sales houses to place your advert on the right channels, at the right times, for the best price.

What you get

Impartial planning: no annual broadcaster commitments, no stock deals, no bias.
Lower rates: discounted CPTs and late-deal opportunities reward new-to-TV advertisers.
Fully managed campaigns: schedules scrutinised, costs negotiated, ROI tracked and optimised.

Request a free consultation

Impartial

A media agency that serves you, not stock deals

Unlike many agencies, we never agree annual spend commitments with broadcasters. That avoids bias and keeps recommendations focused on airtime that serves your goals.

Efficient

Lower CPTs and better value

Because we drive new business to sales houses, we're offered aggressive discounts and late-deal opportunities. You benefit from lower CPTs without compromising quality or reach.

Fully managed campaigns

End-to-end buying and optimisation

Scrutinising and stress-testing schedules
Negotiating airtime costs and value-add
Tracking campaign efficiency and ROI
Optimising frequency, dayparts, channels and creative rotation

How TV media is bought and sold

Cut through the jargon

TV airtime is priced and allocated in a few standard ways. We'll help you choose what's right for your objective, budget and creative.

CPT campaigns: buy audiences at a target cost per thousand viewers, optimised for efficiency.
Spot campaigns: secure specific programmes, channels or dayparts for contextual alignment.

Learn how TV media is sold

TV Commercials + Media

Need a TV Advert and TV Media Buying?

At Concept TV we don't just produce commercials - we deliver full campaigns. From advert production to Clearcast compliance and national airtime scheduling, our complete TV advertising packages cover everything you need to get your brand on screen. Prefer something unique? We'll build a custom TV advertising quote around your goals.

View TV Advertising Packages Request a Custom Quote

Ready to reduce TV advertising costs?

Get your free TV media buying consultation

Tell us your goals and budget. We'll come back with a transparent, impartial plan and an indicative schedule.

Call 0203 002 92 42 Request a consultation

Our ads have aired on…

Service

“I have to say, it's absolutely brilliant. It's extremely professional, very well done, and exactly what we were hoping for.”

- Mobility Solutions Direct - Director

Transparent, Impartial & Built Around Your Needs

Why choose Concept TV Media Buying?

A media agency that serves you, not stock deals

Lower CPTs and better value

End-to-end buying and optimisation

Cut through the jargon

Need a TV Advert and TV Media Buying?

Get your free TV media buying consultation

TV Advert Production

Media Buying

Compliance

Analytics