A much-requested entertainment channel with a young male bias. Get a tailored Dave plan with transparent pricing.
“Everyone knows a bloke called Dave”. That was the tongue-in-cheek thinking behind renaming entertainment repeats channel UKTV G2 (originally “UK Gold 2”)—which had focused on more recent comedy repeats. The re-branding worked: Dave now sits alongside ITV and Sky Living as one of the most commonly requested channels in TV advertising quotes.
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Adult Male. As simple as that. The channel does enjoy a female audience, but its programming is targeted squarely at a male bias.
Whereas UK Gold 2 only broadcast repeats of predominantly BBC comedy, the re-brand to Dave brought commissioning for new content. Dave now runs a strong mix of repeats and brand-new shows. Our media planners absolutely love watching Dave Gorman’s “Modern Life Is Goodish”.
Dave’s TV advertising space is sold on a cost-per-thousand (CPT) rate. The figures below are estimates based on previous viewership and average prices.
For accurate TV advertising costs, call us now on 0203 002 92 42 or use the contact form.
Send your goals and budget for a tailored schedule, CPTs and delivery forecast. We can also produce your commercial and handle Clearcast compliance.
Call 0203 002 92 42
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“I have to say, it's absolutely brilliant. It's extremely professional, very well done, and exactly what we were hoping for.”
- Mobility Solutions Direct - Director