Background
Morphy Richards had previously invested heavily in TV advertising across production and airtime. The brief shifted to sustaining a consistent TV presence more cost-effectively—without losing quality or impact.
Challenge
- Demonstrate product features clearly.
- Connect emotionally to drive purchase intent.
- Deliver broadcast-quality production at a fraction of historic costs.
Our Approach
We ran workshops and research into brand heritage, audience, and perception. We shaped a creative framework around a relatable young family—placing products in authentic household moments so viewers could imagine them in their own homes.
The first flight focused on the Lift Away vacuum, emphasising pet hair removal, stair cleaning, and lightweight usability. Rather than sterile demos, we showed real family life—toys, crumbs, and busy routines—balancing authenticity with aspiration.
Execution
- Lean Production: Owned cinema cameras and lighting; streamlined crew; in-house post to control costs.
- Narrative Integration: Benefits demonstrated within everyday scenes—no unrealistic “perfect homes.”
- Cost Control: Smart casting, efficient pre-production, and owned resources enabled delivery under £20,000 (media + production flight featured here at £15,000).
Results
- Stronger engagement and sales uplift versus earlier, higher-budget work.
- Family narrative expanded into subsequent campaigns (steam cleaners, juicers, food processors).
- Retailer-tagged ads supported pre-orders and premium in-store positioning.
- Brand reinforced as aspirational yet accessible, resonating with young families.
Conclusion
TV advertising for Morphy Richards at £15,000 succeeded by pairing story-led creative with efficient production and targeted media. The model scales across repeat flights to sustain presence, drive retail outcomes, and strengthen household-brand equity.
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