From “idea” to “approved”

  • Script support – structure claims in a compliant way
  • Substantiation – research and documentation to support claims
  • Creative amendments – adjust scripts or visuals to gain approval
  • Rescue compliance – fix adverts that have already been rejected
  • Full re-production – re-creation of TV adverts if required

Even if your advert has been rejected, we can usually help. Since 2004, we've never found a product or service we couldn't run!

Clearcast approval explainer video
Clearcast approval: how we get your advert cleared.

Why do you need Clearcast approval?

The UK has one of the most heavily regulated TV advertising industries in the world. Every advert must comply with strict rules before it can be broadcast. Most broadcasters require Clearcast approval before scheduling your TV campaign — without it, your advert won't go to air.

Broadcasters must comply with:

  • UK Law
  • OFCOM broadcasting licence conditions
  • ASA (Advertising Standards Authority) regulations

To meet these obligations, broadcasters rely on Clearcast to check every advert before it's approved. Without Clearcast approval, your advert risks breaching regulations and broadcasters face penalties. That's why UK channels require compliance.

Call us on 0203 002 92 42 to discuss your advert compliance needs.

What are the rules?

The BCAP Code: honest, legal and responsible

All adverts must meet the requirements of the BCAP (Broadcast Advertising Code). Clearcast reviews every advert at both script stage and final master stage to ensure:

Clearcast acts on behalf of broadcasters, ensuring only compliant adverts are aired.

Why work with Concept TV?
Our compliance process

Clear, proven, and fast

  1. Familiarisation – we review your product, claims and objectives
  2. Script stage – build compliant messaging and submit to Clearcast
  3. Evidence & substantiation – package supporting research, tests and documentation
  4. Production support – we guide on visuals, VO and supers to avoid pitfalls
  5. Final master submission – deliver the finished ad to Clearcast with full paperwork
  6. Approval & delivery – broadcast-ready masters delivered to stations
Get your TV advert approved

Speak with a compliance expert

We'll review your advert or script and advise on the quickest, safest route to broadcast.

Call 0203 002 92 42 Request Compliance Support
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Service

TV Advert Production

Broadcast-ready video adverts.

Our production team can deliver high-quality video ads from cost-effective AI curated video ads to fully filmed video with actors and locations.

Service

Media Buying

Any UK Broadcaster, local, regional or national...

TV Advertising (linear): ITV, Channel 4, Channel 5, U& Dave, Sky Sports, & more.

On Demand: ITVX, Sky AdSmart, YouTube, Amazon, Netflix, Socials & more.

Service

Compliance

TV Advert compliance and substantiation writing.

We guide you through the process and help gather evidence and submit substantiation to support claims.

Service

Analytics

Track the ROI of your campaign.

Concept's Response Attribution AI Pattern Analytics Software finds the strongest parts of your TV Advertising campaign, increasing efficiency in onward campaigns.

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“I have to say, it's absolutely brilliant. It's extremely professional, very well done, and exactly what we were hoping for.”

- Mobility Solutions Direct - Director