Use the quick calculator below for a ballpark budget, then request a tailored Channel 4 plan.
Channel 4 was born in 1982 as an alternative to the traditional BBC and ITV TV channels. Channel 4 pioneers and commissions fantastic, edgy TV programming, as well as some incredibly popular TV shows, such as Big Brother.
ABC1 Demographic Young Adults with affluence and intelligence.
Channel 4 does not shy away from content that makes its audience think. Documentary and news are a mainstay, speaking to intelligent / thoughtful minds. Witty comedy and general entertainment helps carve out younger audiences. Channel 4 leads the way with on-demand content.
From daytime staples like Come Dine With Me to peak programming such as Humans and 24 Hours in Police Custody, Channel 4 continues to innovate—often leading to shows being licensed by other platforms.
Channel 4’s TV advertising space is sold on a cost-per-thousand (CPT) basis. The figures below are estimates based on previous viewership and average prices.
For accurate TV advertising costs, call us now on 0203 002 92 42 or use the contact form.
The decline in traditional television viewership is met with significant growth across the other of Channel Four digital / on-demand platforms over a similar period.
Channel 4 launched on 2 November 1982, created as a bold alternative to the BBC and ITV networks. Channel Four Television Corporation had a remit to innovate and champion diverse voices. With edgy content and a sometimes controvercial narrative, the channel stood out from the general Public Service Broadcaster content. Now over 42 years, 11 months old, Channel Four
Send your goals and budget for a tailored schedule, CPTs and delivery forecast. We can also produce your commercial and handle Clearcast compliance.
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