Advertise on ITV | Costs, Audience & Programming

Overview

Why choose ITV?

ITV is the biggest commercial TV Broadcaster in the UK. It was formed when the ITV network merged. The ITV network was formerly made up of regional channels with common programming. The channel still shows regional news, but all programming and the channel identity is now singularly ITV. Local TV is now mainly handled by TV channels such as London Live and MADE, etc.

From the perspective of TV Advertising, ITV still stands as the most localised / regional major TV Channel. A local business can advertise in their region or micro-region. The significant benefit of a regional ITV campaign is the opportunity to test TV advertising on a major channel brand without the exceptional cost of national activity. Small local businesses also benefit from appearing to be bigger than they really are, as some viewers may interpret their ITV advertising as being a national campaign.

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ITV offers powerful regional and national reach.

Audience

Who watches ITV?

There is a very specific split in viewing audience on ITV 1. Daytime TV is squarely aimed at Adult Women, or more accurately Housewives with Kids. Peak time viewing is “targeted” to ABC1 Adults, although the channel attracts strong viewership across most demographics and age ranges, with a predominant lead in households with children.

Daytime skews female; peak attracts strong ABC1 adults.

Programming

Example shows

✅ Coronation Street
✅ Emmerdale
✅ Midsomer Murders
✅ The Only Way is Essex
✅ Love Island
✅ Big Brother
✅ X Factor

Exact availability varies—your schedule will be planned around audience, context and budget.

ITV example programming - TOWIE — TOWIE - ITV entertainment programming.

Costs

How much does it cost to advertise on ITV?

ITV’s TV Advertising space is sold on a cost-per-thousand (CPT) rate. The figures below are estimates based on previous viewership and average prices.

Daytime : £2,500 – £5,000 per spot
Peak : £9,500 – £50,000+ per spot

For accurate TV advertising costs, call us now on 0203 002 92 42 or use the contact form.

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Audience reach

Average Monthly reach

✅ 2025 : 42.0m
✅ 2016 : 54.2m

How it started

TV Channel History

ITV as a single channel identity was formed when the ITV network merged from a set of regional channels with common programming. While regional news remains, programming and brand are unified as ITV; local TV in many areas is now served by channels like London Live and MADE.