Overview

Why choose ITV2?

In 1998 ITV2 launched, aimed squarely at a young adult female audience. The channel has evolved significantly since launch and is commonly recognised as a central part of larger multi-channel campaigns. With the analogue TV switchoff, ITV2 progressively saw an increase in viewership as audiences became used to having more than five TV channels.

ITV2 advertising overview
ITV2: youthful, entertainment-led, multi-channel staple.
Audience

Who watches ITV2?

Young Adult Female. You can buy Women 16–34 and Housewives with Kids as the channel’s main audience demographic. While ITV2 is published to attract ABC1 socio-economic groups, it also delivers across other groups due to the lighter, entertainment-focused content.

ITV2 audience profile
Women 16–34 & HW+Kids are core ITV2 audiences.
Programming

Example shows

  • ✅ The Jeremy Kyle Show
  • ✅ Family Guy
  • ✅ Judge Rinder
  • ✅ Love Island
  • ✅ Britain’s Got More Talent

Judge Judy repeats have long delivered impressive figures, inspiring the British take Judge Rinder. ITV2 often acts as a “bonus features” station for ITV1’s peak programming, e.g., Britain’s Got More Talent and The Extra Factor.

ITV2 programming examples
Reality, comedy, spin-offs and event-led entertainment.
Costs

How much does it cost to advertise on ITV2?

ITV2’s TV advertising space is sold on a cost-per-thousand (CPT) rate. The figures below are estimates based on previous viewership and average prices.

For accurate TV advertising costs, call us now on 0203 002 92 42 or use the form.

Call 0203 002 92 42
Audience reach

Quarterly audience reach

  • ✅ 2016 Q4 : 44.93m
Next steps

Get an ITV2 plan

Send your goals and budget for a tailored ITV2 schedule, CPTs and delivery forecast. We can also produce your commercial and handle Clearcast compliance.

Call 0203 002 92 42
Plan your ITV2 TV campaign
Production • Compliance • Media buying.
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Service

TV Advert Production

Broadcast-ready video adverts.

Our production team can deliver high-quality video ads from cost-effective AI curated video ads to fully filmed video with actors and locations.

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Media Buying

Any UK Broadcaster, local, regional or national...

TV Advertising (linear): ITV, Channel 4, Channel 5, U& Dave, Sky Sports, & more.

On Demand: ITVX, Sky AdSmart, YouTube, Amazon, Netflix, Socials & more.

Service

Compliance

TV Advert compliance and substantiation writing.

We guide you through the process and help gather evidence and submit substantiation to support claims.

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Analytics

Track the ROI of your campaign.

Concept's Response Attribution AI Pattern Analytics Software finds the strongest parts of your TV Advertising campaign, increasing efficiency in onward campaigns.

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